One of the first (and easiest) customizations you may want to make when setting up your Genesis child-theme is to modify the credits in the footer area. Depending on your exact child-theme you will likely see the copyright date, theme name, WordPress link and login link:
Copyright © 2015 · XYZ Theme on Genesis Framework · WordPress · Log In
The supplied code example will create footer credits with the following information:
You’ll notice that I have omitted the WordPress link and Log In link from my footer credits. My logic is that I don’t want to advertise what my sites run on or what the admin log in URL is (no matter how easy they may be to discover).